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NORTHERN ITALY'S PROCESSING TOMATO SUPPLY CHAIN RELAUNCHES THE RED CANNED TOMATO MARKET FROM A GREEN PERSPECTIVE
The North Italian processing tomato chain accounts for 25% of tomato production and processing in the European market and has long pursued high environmental standards. It is now presenting itself to the market with the “Tomato SAUCE” project to promote the sustainability of European tomatoes and raise awareness and appreciation of the high environmental standards ensured by the voluntary production specifications used in agricultural and industrial processing in Northern Italy.