Europe, with Italy leading the way, is among the top processing tomato producers in the world. And it’s one of the fairest too.
Farmers and processors work hard and closely to provide you with fresh, ethical, and sustainable tomato products.
Since 2015, we’ve been working to make a positive impact on the ecosystem and our community by leveraging the regenerative power of nature, implementing resource-saving technologies, and giving a voice to everybody within our organization. Today, the EU-funded Tomato SAUCE project aims at communicating what purpose-driven farming is. That’s why we launched our campaign, “Grounded in Sustainability. European Tomatoes Grow Full of Purpose”.
Since 2015, we’ve been working to make a positive impact on the ecosystem and our community by leveraging the regenerative power of nature, implementing resource-saving technologies, and giving a voice to everybody within our organization. Today, the EU-funded Tomato SAUCE project aims at communicating what purpose-driven farming is. That’s why we launched our campaign, “Grounded in Sustainability. European Tomatoes Grow Full of Purpose”.
Do you also think that sustainable tomatoes taste better? Be part of the change.
What European customers want
[1] Source: 2019 Science for Policy report by the Joint Research Centre (JRC)
[2] Source: 2020 Innova Market Insights
[3-4] Source: 2020 Consumer Products and Retail Report by Capgemini
Introducing the Taste You Can Trust
Our tomatoes grow and taste naturally different, within the EU regulations. And we do even more! Get to know how.
SUSTAINABLE PRODUCTION: A Holistic Approach to Quality
The environment is a complex yet fragile ecosystem, and as tomato producers, we are committed to preserving it. Across our 37,000 hectares of land, we maintain proper plant spacing and integrate cover crops to prevent soil erosion and diseases. Our goal is to have fertile soil, clean water, healthy animals, and plants to benefit the environment but also to promote healthier living for people. Furthermore, we take care of the social aspect of our production.
INTEGRATED & BIO FARMING: Leveraging the Power of Nature
In our fields, we tap into the power of nature by implementing crop rotations, water conservation, renewable energy sources, and natural biological defence. We have significantly reduced any dependence on fertilizers and agrochemicals while strengthening the natural defence systems of our plants and promoting biodiversity. That’s how our tomatoes grow strong and tasteful, naturally.
CARBON FOOTPRINT: Meaningful CO2 Reduction
On average, our fields are 60 km far from the processing plants—a striking record considering that they can be as far as 350 km in the tomato industry. On this short way, our trucks emit only 7.8 kg of CO2 and there is no need for cold storage. So, our tomatoes retain their full properties and organoleptic characteristics. We are also committed to making every step of our entire production chain more sustainable-driven, from seed selection to packaging.
WATER FOOTPRINT: Making Every Drop Count
In tomato cultivation, water consumption accounts for 54.5% of total consumption within the supply chain. In our fields, we use soil moisture sensors to irrigate only when necessary while a drip irrigation system targets the plants, avoiding any waste. For many transformation processes, we also treat and reuse water. Thanks to our cutting-edge technologies, we use up to 25% water less compared to conventional methods.
Meet the OI Pomodoro del Nord Italia
OI Pomodoro da Industria del Nord Italia is the interbranch organization for processing tomatoes in Northern Italy. We bring together 13 producer organizations (POs) and 20 processing companies (PCs) from Emilia-Romagna, Veneto, Lombardy, Piedmont, and the province of Bolzano. Each year, our 2,000 farmers grow tomatoes on 37,000 hectares of land. We produce 2.8 million tonnes of top-notch tomato concentrates, pulps, and purees from their harvest. In our shared governance model, we make everybody’s voice heard and prioritize fair play, resource-saving innovations, and meticulous control. We account for 25% of the European processed tomatoes production.
SOCIAL RESPONSIBILITY: A Fair Field for Everyone
SOCIAL RESPONSIBILITY: A Fair Field for Everyone